Report Totals

In the Report Totals panel, you can select which data to include in the total panel of the email report and to select if to Compare the report totals to the previous period.

Report Totals Reference

Report Details	Description
Gross Sales	Sale price of product(s) multiplied by quantity ordered. Does not include refunds, coupons, taxes or shipping
Total Sales	Gross Sales – Returns – Coupons + Taxes + Shipping
Net Sales	Gross Sales – Returns – Coupons (referred to as “Sales” in the legacy WooCommerce Reports)
Net Discount Amount	Total sum of discounts from coupons
Discounted Orders	The count of orders with a coupon applied
Refunds	Money returned to the customer via a refund
Taxes	Total Tax charges
Shipping	Total shipping charges
Shipping Tax	The total of tax applied to shipping in an order
Orders	The number of new orders placed for a selected date range (Processing/Completed)
Items Sold	The discrete number of items sold
New Customers	Total number of new signups
Average Order Value	Net Sales / Orders
Avg. Daily Sales	Average Daily Sales
Avg. Items per order	Average Items per order
Downloads	Total count of downloaded files

Please Note:
All Totals are for the report period.
The Avg. Daily Sales and the Avg. Items Per Order are only available for the weekly/monthly reports.