Subscription Overview Report – MRR & ARR

The Overview tab is the default view of the Subscription Report and answers the question of how the recurring business is doing right now. Open WooCommerce → Analytics → Subscription Report.

Summary metrics

Every card has an information icon next to its label with the same definition shown here.

Metric	What it means
Active Subscriptions	The number of subscriptions with status active. Subscriptions set to cancel at period end are not counted here — the Customers report counts those too, which is why the two tabs can differ.
Monthly Recurring Revenue (MRR)	The annual run-rate of all active subscriptions, divided by 12.
Annual Recurring Revenue (ARR)	The annual run-rate itself — exactly MRR × 12.
Average Subscription Value (Monthly)	MRR divided by the number of active subscriptions.
Customer Lifetime Value (CLV)	Total subscription revenue divided by the number of distinct subscription customers.
Renewal Success Rate (Lifetime)	Renewal orders that reached a paid or completed status, as a share of all renewal orders ever created — including failed, cancelled and pending ones.
Churn Rate (Last 30 Days)	Subscriptions cancelled or expired in the last 30 days, as a share of the subscriptions that were active 30 days ago.

Churn Rate always uses a rolling 30-day window and ignores the date-range picker, while every other card on this tab follows the range you select. That is deliberate — it keeps the headline churn figure comparable week to week.

How MRR and ARR are calculated

Each active subscription’s recurring total is normalized to a yearly figure based on its billing period — yearly ×1, quarterly ×4, monthly ×12, weekly ×52, daily ×365 — and then divided by its billing interval, so a subscription billed every 2 months counts half as much as one billed every month. Those annualized amounts are summed into a single annual run-rate. MRR is that run-rate divided by 12, and ARR is MRR × 12 — so the two can never drift apart.

Subscriptions in a free trial and one-off / lifetime subscriptions are excluded from MRR and ARR, because neither produces a recurring charge, and only subscriptions with status active are counted. If MRR looks far lower than your subscriber count suggests, this is almost always why.

Recurring totals are order totals, so they include tax and shipping where your store charges them. Full formulas for every metric are on Metric Definitions.

How Renewal Success Rate is counted

Every renewal order ever created is counted once, on the status it holds now. Orders in a paid or completed status count as successes; failed, cancelled and pending ones count in the total but not as successes.

This means a renewal that failed and then succeeded on retry counts as a success — only payments still sitting in failed count against the rate.

The Upcoming Revenue tab publishes a different renewal success rate, measured over the last 6 months and with a narrower set of statuses. The two will not always agree. Both formulas are shown side by side on Metric Definitions.

Overview widgets

Below the summary cards the Overview shows a set of widgets. Unless noted, each follows the selected date range:

Widget	What it shows	Follows the date range?
Active Subscriptions Trend	How the active subscriber count moved across the period.	Yes
Net Subscription Growth	New subscriptions minus ended subscriptions, so you can see whether you are growing or shrinking. "Ended" means cancelled or expired.	Yes
Subscription Revenue Breakdown	Signup revenue versus renewal revenue versus switch revenue.	Yes
Top Subscription Products	The products bringing in the most subscription revenue.	Yes
Top Subscription Categories	The same view rolled up by product category.	Yes
Upcoming Recurring Revenue	A preview of scheduled renewals. Always the next 30 days, regardless of the range you pick.	No

For the full forward view, and the assumptions behind it, see Upcoming Revenue and Forecast.

AI Insights panel

If you have enabled AI Insights, an Insights card appears on the Overview with a Generate button. It writes a short plain-language summary of the period — what moved, what did not, and what is worth looking at.

The summary is generated on demand and cached, so re-opening the tab does not cost another request. Use Regenerate to refresh it. Generating and regenerating both require the manage_woocommerce capability and both spend credit against your own API key. See AI Features.

The AI panel only ever receives aggregate totals — never customer names, emails, order IDs or product records.

Dashboard widget

The plugin also adds a Subscription Analytics Overview widget to the main WordPress dashboard, showing Active Subscriptions, Monthly Recurring Revenue, Annual Recurring Revenue, Average Subscription Value, Renewal Success Rate and Customer Lifetime Value, with a View Full Report link through to this tab.

Troubleshooting

Problem	What to check
MRR shows 0, or far less than expected	Free trials and lifetime subscriptions are excluded, and only active subscriptions count. A store whose signups are mostly still in trial will show a low MRR. This is the single most common question about this tab.
Every card is zero on a store with history	The historical import has not been run. See Importing Historical Data.
Active Subscriptions differs from the Customers tab	Expected — this card counts active only; Customers also counts pending-cancel.
Churn Rate does not change when I change the date range	Expected — it is always a rolling 30 days.
Renewal Success Rate differs from the Upcoming Revenue tab	Expected — different windows and different status sets. See Metric Definitions.
Money figures look inflated	Check whether your store takes more than one currency — amounts are not currency-converted.
The report is empty or shows a permissions error	Every tab requires the `manage_woocommerce` capability — an Administrator or Shop manager.