Reports & Filters

The Sales By Country report integrates into WooCommerce Analytics and provides several views and filtering options to help you understand your geographic sales data.

Main Country Sales Table

The default report view shows an aggregated table of all countries with sales in the selected date range. The following columns are available:

Column	Description
Country	The country name based on the selected billing or shipping country toggle.
Orders	Total number of orders from that country in the selected date range.
Items Sold	Total number of individual items sold across all orders from that country.
Total Sales	Gross revenue (before discounts, tax, and shipping deductions).
Net Sales	Revenue after deducting coupons, tax, and shipping costs.
Avg Order Value	Average order value (Total Sales divided by number of Orders).

Billing vs Shipping Country Toggle

Use the toggle at the top of the report to switch between reporting by Billing Country (the address used for payment) and Shipping Country (the delivery destination). Both views use the same columns and support the same filters.

Date Range Filter

The report respects the standard WooCommerce Analytics date range controls. You can select from preset ranges or choose a fully custom date range to analyse sales for any specific period.

Country Filter

Use the country filter to narrow the report to one or more specific countries.

• Multiple countries selected — the main aggregated table is filtered to show only the selected countries.
• Single country selected — in addition to the main table, two new detailed report tables appear: the Orders table and the Best-Selling Products by Country table. See Single Country View for full details.

Downloading Reports

Each table in the report includes a Download button in the top-right corner. Clicking this exports the current table view as a CSV file, making it easy to share data or import it into spreadsheet tools for further analysis.

The Download option is available for the main country table, the Orders table, and the Best-Selling Products by Country table — each can be exported independently.