Report Totals

In the Report Totals panel, you can select which data to include in the total panel of the email report and to select if to Compare the report totals to the previous period.

Report Totals Reference

Report Details	Description
Gross Sales	Sale price of product(s) multiplied by quantity ordered. Does not include refunds, coupons, taxes or shipping
Total Sales	Gross Sales – Returns – Coupons + Taxes + Shipping
Net Sales	Gross Sales – Returns – Coupons (referred to as “Sales” in the legacy WooCommerce Reports)
Net Discount Amount	Total sum of discounts from coupons
Refunds	Money returned to the customer via a refund
Taxes	Total Tax charges
Shipping	Total shipping charges
Orders	The number of new orders placed for a selected date range (Processing/Completed)
Items Sold	The discrete number of items sold
New Customers	Total number of new signups